Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, June 21, 2009

Las Vegas Studio - Images from the Archives of Robert Venturi and Denise Scott Brown








Las Vegas Studio: Images from the Archive of Robert Venturi and Denise Scott Brownis a catalog for an exhibit at the Museum im Bellpark, Kriens, edited by Hilar Stadler & Martino Stierli, in collaboration with Peter Fischli. The book includes an essay by Stierli, a conversation "Flaneurs in Automobiles" with Peter Fischli, Rem Koolhaas, & Hans Ulrich Obrist, & an essay, "Tableaux," by Stanislaus von Moos. The images are from the archives of the architectural firm of Venturi & Scott Brown, & were made as part of a class they taught at Yale in 1968 in which the sprawl of Las Vegas was studied, resulting in the book Learning from Las Vegas - Revised Edition: The Forgotten Symbolism of Architectural Form. The class included prints, slides and films of Las Vegas collected as part of the research, some of which were used as illustrations in the book. The first edition was physically large and included more images, whereas the more commonly known second edition included images which are in miniature on the page, in a sense de-emphasized, but still crucial in the book's role as a kind of manifesto of the strip, of sprawl, of vernacular car culture as a site of learning.

As an amateur in the field of architecture I will refrain from saying much about Venturi & Scott Brown's ideas, but I will say I have always been struck by the images in the 2nd edition, regardless of their miniaturization, & that the catalog of their image archive is a delirious collection of what is now a long-lost world of unconscious automobile excursions (cheap gas, the charm of the highway strip) & "old" Vegas, before it became a place of Disney-scale family entertainment.

The photographs are emphatically not "fine" - they have none of the spectacular aspects of then-contemporary commercial architectural photography (Julius Shulman, Ezra Stoller, Balthasar Korab) & instead are executed in a laconic, amateurish, mechanical manner. It is easy to see parallels between the Venturi & Scott Brown images & the self-produced artists books of Ed Ruscha (Every Building on the Sunset Strip, Some Los Angeles Apartments, Twentysix Gasoline Stations), in scale & lack of visual inflection: & it is noted in the catalog that Venturi & Scott Brown visited the studio of Ruscha in Los Angeles & were well aware of his photographic work, as they began their work! Given the heroic scale of most architectural photography, one can see the images, which as much as they rely on chance, on the aesthetics of the amateur snapshot, as being quite deliberate & intentional. In tandem with the text of Learning from Las Vegas, this reifies a looking at the most common vernacular forms as a place of study. To quote Denise Scott Brown: What environment lies about us, and how is this different from what the media of a dominant culture suggest should be there?

Thursday, March 19, 2009

Walker Evans and the Picture Postcard


Walker Evans and the Picture Postcardat the Metropolitan Museum explores what has been otherwise a footnote in the surveys of the work of Walker Evans: his postcard collection. & in relation to Evans' own photographic practices.

The premise of the exhibition flirts with kitsch. Evans is the great modernist photographer: as much as one can locate content in his images (the things they are of - Victorian houses, the families in Let Us Now Praise Famous Men, detritus of the Great Depression, etc.), the content is subordinate to the framing, the presentation, the bigger project of Evans' work as a whole. From a formalist point of view it all becomes radical composition, a kind of interrupted illustration, illustration aware of itself & pulling back from meaning, from function, but one could also cite it as an archive of relentless curiosity & disengagement. In Evans' work there is no progress, no movement; all is stasis, & without motivation. Avant la lettre, there is an existential repulsion to social engagement or meaning, as well as a relish of the act of doing, nevertheless.

At this point, institutionally, Evans has entered into an unimpeachable canon of Great Artists, which seems to do him disservice, turning him into a patrician expert, when what seems most vital about him could be described as neurotic, alienated, dissatisfied. Compared with other documentary photographers of the 1930s, from the politically motivated work of Ben Shahn to the spectacular magazine work of Margaret Bourke-White, Evans seems unmotivated, depressively aesthetic, unconcerned. & this gives the work a wider valence of sensibilities, a mood as opposed to the thing itself. Evans valiantly defined his work as "documentary style" as opposed to "documentary" which is perhaps a richer statement now, more meaningful, in what I honestly think is the twilight of documentary work as it disappears from mass media & migrates to the realm of museum practices.

There has been a serious amount of writing about Evans: Alan Trachtenberg, Tod Papageorge, John Tagg, are who I think of, but there is much more. Evans' images were appropriated by Sherrie Levine in the early 1980s in one of the great moments of post-modern photography. & there is not just 1 but 2 biographies of him, as well, in a world wherein there are next to no biographies of photographers (I tell my students that's because most photographers had such boring lives, that it's a dull existence & there's not much to say about it), as well as a fairly blunt memoir about Evans' last years before his death. One unspectacular but meaningful book for me has been Walker Evans at Work, which addresses Evans' work practices. There is a racy passage in John Cheever's journals about Evans, which is in dispute (did it really happen?), but indicates, at least, a psychological tension (for both Cheever & Evans) that is more Patricia HIghsmith than Clement Greenberg. How to add such a literature?

The Met, which now possesses the Evans archives, has done a truly meaningful exhibition & book exploring Evans' interest in the common mass-produced picture postcard. Genealogies of Evans' methods have been traced from the Civil War images of Matthew Brady to the extensive archives of Eugene Atget (inartistic images, factual, informational). The Met show shows another genealogy in strictly banal mass-produced imagery. & Evans, with his large collection (1200 or so), seems all the richer for his interplay with such drugstore imagery. Postcard imagery depends on its accessibility, its simplicity, its lack of hierarchy - anything is fit to be a postcard. & it shows the world now, which means postcards become obsolete, they will always need to be updated.

This obsolescence becomes historical artifact in Evans' collection. Say unlike most photojournalism which deals with a "spot news" aspect to history - seeing it as it happens, Evans' work & likewise the voluminous postcard collection, indicate a history only in retrospect. Evans photographed the detritus of happenstance. Postcards are of an unlikely objectivity, things as they are, presented as such, in an utterly dreary, banal way, which as such becomes quite fascinating.

The Met shows some of Evans indexing, his categories - town centers, industry, etc. These are vaguer & more opaque than what can be found at any flea market, but otherwise, just the same.